Each MESA member is able to create a stack using Kubify’s Learning Toolbox into which they can add and arrange a set of promotional material (for example videos, website links, brochures, social media links). The aim is to provide a quick and engaging overview of the work they do.
These stacks are then published to the MESA showcase.
Essentially the MESA member stacks and the MESA showcase serve three purposes:
1) As a way of promoting the MESA members to prospective customers when we are at tradeshows. The flyer that MESA gives out to visitors to the MESA stand directs people to the MESA showcase (where all the MESA member stacks are published) as a way of people finding out more about the MESA members and the services/products that they provide. The MESA lightbox that we use onsite at tradeshows also directs people to the showcase. The idea is to give prospective customers a quick and easy way to find out more about the MESA members and what they provide.Â
2) As a way of promoting the MESA members to prospective customers who visit the MESA website. The MESA showcase is embedded within the MESA website, so that visitors can easily browse or search to find out more about the MESA members.Â
3) A way to help MESA members find out about each other. It provides a quick and easy way for MESA members to find out who the other MESA members are and what they do.Â
Members can also use the stacks independently of MESA if they want, since each stack has its own unique QR code (and weblink) so if you want to use that QR code on printed material to quickly direct people to this collection of resources promoting your work then you are very welcome to do that.
The stacks are still editable after they have been published to the showcase, so you can also update it with special offers (perhaps for a particular trade show) or new marketing material at any time. Viewers of the stack will always see the most recently saved version.Â
If you take a look at the MESA showcase then you can see what other members have chosen to do.Â